Ogilvy One is to move to Canary Wharf following a decision by its
parent, Ogilvy Group, to consolidate its resources inside Ogilvy &
Mather’s Cabot Square building. The move is an attempt to strengthen the
network’s ’360-degree branding’ concept, and it follows a failed attempt
to find a single site big enough to house the three companies in central
See Newsmaker, p16.
Trebor Bassett is talking to agencies about its portfolio of
confectionery brands, which include Butter-kist Popcorn, Softmints,
Extra Strong Mints, Fundays and Maynards Wine Gums. The confectionery
company’s roster agencies are WCRS, Mother and Fallon McElligott.
Roy Wilson, the chief financial officer of the Grey group in the UK and
a key behind-the-scenes figure in the deals negotiated by Roger Edwards,
the group chairman, is to leave the company after ten years. Edwards
resigned at the end of last month.
Bill Jones, former press buying director at MediaCom, who left the
agency before its merger with the Media Business Group last year, is
planning a media agency start-up in two months’ time. Jones said: ’My
intention is to do a start-up on my own, with backing from another
group.’ He refused to comment on prospective clients.
Carat International has scooped the global media business for Polo Ralph
Lauren, just eight months after the account was handed to DDB Needham
Worldwide. BMP OMD held the UK account, worth pounds 1 million last
year. The decision is understood to have followed a disagreement between
DDB and Polo Ralph Lauren.
The Ministry of Sound has contacted a number of above-the-line agencies
about its pounds 1.5 million advertising account, currently with M&C
The MoS is also thought to be close to appointing its first
below-the-line agency. Media planning and buying, which is with Rocket,
could also come under the spotlight.
BBC Magazines plans to launch a magazine in the first quarter of next
year to take advantage of a self-improvement fervour that it predicts
will be triggered by the arrival of the new millennium. Nicholas Brett,
director of the Radio Times, arts and factual group, confirmed the
magazine, code-named Project Millennium, is in development but said it
had not yet been decided whether it should be a news, modern history or
The Competition Commission is questioning the ability of the regional
newspaper publishers, Regional Independent Media and Trinity, to manage
Mirror Group’s national titles, should either make a successful bid for
the group. In letters to Chris Oakley, RIM’s chief executive, and Philip
Graf, chief executive of Trinity, the commission also raised questions
about whether a merger would affect the political stance of Mirror Group
Haymarket Business Publications, the publisher of Campaign, has bought
Internet Business magazine. The editor, Tim Wilson, will move to
Haymarket’s Hammersmith offices along with a reporter and two sales
executives. Jane Macken, the sales director of Campaign and publishing
director of Revolution, has been appointed publishing director of
The British Council has appointed McCann-Erickson Manchester and its
sister PR agency, Shandwick, to handle a new project designed to
encourage foreign students to study in the UK.
Kia Cars has appointed AGL Care, an internal division of Kia’s UK
franchise, MCL, to its DM business following the appointment of Mustoe
Merriman Herring Levy last week for its UK relaunch.