HOTLINES

MCI WorldCom, the international telecommunications giant, is talking to advertising agency networks about its first pan-European branding campaign. The group is well known in the US for its ads starring the basketball star, Michael Jordan, but has done virtually no branding work to date on this side of the Atlantic.

MCI WorldCom, the international telecommunications giant, is

talking to advertising agency networks about its first pan-European

branding campaign. The group is well known in the US for its ads

starring the basketball star, Michael Jordan, but has done virtually no

branding work to date on this side of the Atlantic.





Walsh Trott Chick Smith has promoted its account director, Kier Cooper,

to managing director. It has also appointed a new finance director, Sue

Jones, who joins from the PR company, Charles Barker Group. The moves

are intended to enable the managing partner, Amanda Walsh, to

concentrate on pulling in new accounts.





The Conservative Party has appointed Archibald Ingall Stretton to handle

a major fundraising and membership campaign in the run-up to the next

general election.





Media Insight, MindShare’s second-string agency, has lost its managing

director, Kevin Grand, who is setting up his own media company. Toby

Jenner, the media account director at Media Insight, has been promoted

to replace Grand and is restructuring the company to improve its profile

within the media industry. He is seeking two business directors to work

under him as the agency plans to take on a more aggressive new-business

stance.





The RAC has shortlisted three agencies to pitch against the incumbent,

Lowe Direct, for its direct marketing account. WWAV Rapp Collins, IMP

and Carlson Loyalty will all pitch at the end of the month.





The Royal Mint has drawn up a shortlist for its direct marketing

business. The incumbent, the Petersen Partnership, will pitch against

FCA!, Judith Donovan Associates and Davies Little Cowley Fiddes.





Bartle Bogle Hegarty has won the pounds 4 million advertising account

for Eyestorm, a website offering the exclusive sale of works of art by

such big names as Damien Hirst, David Hockney and Andy Warhol. Eyestorm,

which started business at the end of last year, will be launched in the

US this year.





The Manchester agency, Barrington Johnson Lorains, has picked up the

pounds 1 million advertising and direct marketing account for British

Regional Airways, a British Airways franchise which operates routes

throughout the British Isles. The agency’s first brief will be a

through-the-line campaign to mark the launch of its Cardiff to Dublin

service in July.





Colgate-Palmolive’s Soft & Gentle brand is sponsoring the new series of

Channel 4’s fashion programme, She’s Gotta Have It, which starts on 8

March. The sponsorship, which is worth around pounds 1.5million, was

conceived by Sponsorvision and produced by Bark Films.





A memorial service will be held on Tuesday 7 March at 1pm for Ian

Brazier, a former client director at Joshua, who disappeared while

trekking in Nepal at the beginning of last November. The service will be

held at All Soul’s Church, Langham Place, London W1 and will be followed

by a reception in the Regent Room at the Langham Hilton.





nme.com has become one of the first UK online music sites to launch

original web-based TV and masthead radio programme channels. A 30-minute

programme, The Premier Awards Show, will be available on demand from

midday on Thursday. The radio channel will broadcast in the next few

weeks and will consist of one- and two-hour masthead programmes.





The new website, erecruitment.com, has picked Walsh Trott Chick Smith to

handle its pounds 1 million account.



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1 Why creative people have lost their way

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).