Hottest virals: Air NZ flies to Middle Earth, plus Unilever and Comparethemarket.com

The latest viral video hits from Air New Zealand, Unilever and Comparethemarket.com.

Air New Zealand: promoting sponsorship of The Hobbit
Air New Zealand: promoting sponsorship of The Hobbit

Air New Zealand - Just another day in Middle-earth

Air New Zealand activates its sponsorship of 'The Hobbit: The Desolation of Smaug' with an ad starring its staff who are magically transformed into Middle Earth inhabitants.

Unilever - Why bring a child into this world?

The launch film for Unilever’s 'Project Sunlight’, a multi-million pound initiative that pushes the FMCG giant's sustainability message in all its global markets, is going great guns online, racking up almost 8m YouTube views.

CompareTheMarket.com - Compare the Meerkat Street Party 

'X Factor' presenter Gary Barlow performs the full version of his single with Aleksandr Orlov and friends on Coronation Street to mark the one-year anniversary of the price-comparison site’s sponsorship of the long-running soap.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More