Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness

The latest virals from Burger King, Apple and Guinness

Burger King: used its flagship Whopper burger to spread a pro-tolerance message
Burger King: used its flagship Whopper burger to spread a pro-tolerance message

Burger King Proud Whopper

Burger King US launched a ‘Proud Whopper’ in time for this year's Gay Pride. The twist is that although the wrapping is rainbow-coloured, the burger isn’t any different to the standard one, proving the point that we’re all the same on the inside.

Apple - iPhone 5s - TV Ad - Parenthood

This US TV ad shows that Apple has cracked parenting as well. This film is accompanied by a song called "Life of Dreams" by Julie Doiron.

Guinness Commercial: Empty Chair

After the wheelchair basketball bromance ad, Guinness is back with another tear-jerker. This time it’s about a landlady at a bar who leaves a pint of the black stuff out every night for a returning soldier who finally comes back.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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