Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo

The latest viral ads from Pedigree, Oude Meester and Fruyo.

Share for Dogs

Pedigree’s New Zealand outfit has come up with a novel way to fundraise for its adoption drive. Rather than asking for donations, it simply wants viewers to share the video to increase the money it makes from its YouTube advertising deal.

Oude Meester - #MasteryInTheMaking TV Ad

Idris Elba does his slightly unhinged schtick - last seen in Luther - for South African brand Oude Meester. The Hackney-born actor wanders around cool places spouting seemingly unconnected sentences before coming a cropper when he attempts to speak Xhosa. Does any of it make any sense? No, but Idris does nonsense with style so the ad works.

New Fruyo Greek Yoghurt Magic Advert with Ben Hanlin

New cockney street magician Ben Hanlin, the star of ITV’s Tricked programme, breezes into Spitalfields Market and works his magic. The spot, by Creative Orchestra, has attracted some 60,000 views, not bad for a yoghurt ad.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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