Hottest virals: Samsung portrays Paralympians as fierce competitors, plus Chanel and Save the Children

The latest viral ads from Samsung, Save the Children and Chanel

Hottest virals: Samsung portrays Paralympians as fierce competitors, plus Chanel and Save the Children

Samsung - What's Your Problem? Sport Doesn't Care - Sochi 2014 Paralympic Winter Games

Samsung, a sponsor of the Paralympic Winter Games, has launched a spot which shows paralympians training and competing hard. The style is reminiscent of Channel 4’s Paralympics idents.

Save the Children - Most Shocking Second a Day Video

Save the Children imagines the life of a young girl's in London whose life is devastated by war to draw attention to the plight of children in Syria.

Make your move, take your CHANCE - CHANEL

To promote its Chance collection of fragrances, Chanel has released a playful film which shows the bottles of the product moving to music.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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