Hottest virals: State mocks social media users, plus Google and Turkish Airlines

The latest viral videos from State, Google and Turkish Airlines.

State: mocks social media users
State: mocks social media users

You are what you share

State, the new social media platform which connects people via their discussion topics, lampoons society’s obsession with sharing to push its message that "it’s time to use another part of your brain".

To the moon

Google uses the inspiring story of a science teacher, who had dreams of going to the moon but now derives pleasure from helping her pupils learn about space, to celebrate Teacher Appreciation Week.

Turkish Airlines Euroleague Epic Pool Dunk

Turkish Airlines again turns to big sporting stars to promote its sponsorship of basketball’s Euroleague with stars like Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez. The viral, by the airline which also sponsors Manchester United, shows a clever poolside stunt ending with a "epic pool dunk".  

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).