Hottest virals: Three's Shetland pony gets festive, plus Cartier and Kopparberg

The latest viral videos from Three, Cartier and Kopparberg.

Three: the pony gets festive
Three: the pony gets festive

Three - The pony at Christmas

Socks, the dancing Shetland pony, is back doing his trademark moonwalk for Three. But this time it’s snowing and there’s a Christmas tree and a horse wearing reindeer antlers. A nice bit of content recycling by the mobile network.

Cartier – Winter Tale

An adorable animated panther take a magical journey through Paris in Cartier’s fourth instalment of its Winter Tale series.

Kopparberg – Log Creations

Kopparberg, the Swedish cider brand, is giving away personalised carved logs from the Kopparberg forest to raise awareness its new warm Spiced Apple variant. The film promoting the competition, created by 18 Feet & Rising, asks viewers to tweet ideas to @KopparbergUK.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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