House of Cards 'political ad' wins Integrated Grand Prix at Cannes for BBH

UK agencies won four out of 13 Lions at Cannes Lions tonight for Integrated, with the Grand Prix going to Bartle Bogle Hegarty New York for its Netflix work.

BBH New York won the top prize for Netflix’s "House of Cards – FU 2016", the fictional political ad promoting the new season of House of Cards, starring Kevin Spacey.

There was a political campaign website, a real campaign headquarters, and even merchandise to promote the political thriller.

Adam & Eve/DDB won a bronze Lion for John Lewis’ 2015 Christmas ad "The man on the moon".

McCann London won a bronze Lion for Microsoft’s "Survival billboard", the stunt that promoted a Tomb Raider video game by challenging people to stand on a billboard for 24 hours in London on a cold day. 

Grey London picked up a bronze Lion for Tate Britain’s "500 years of stories".

And MullenLowe London picked up a bronze Lion in Integrated for Persil’s "Free the kids", which showed prisoners lamenting the fact that they spend more time outdoors than the average child.

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1 How easyJet transformed customer data into emotional anniversary stories

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