BBH New York won the top prize for Netflix’s "House of Cards – FU 2016", the fictional political ad promoting the new season of House of Cards, starring Kevin Spacey.
There was a political campaign website, a real campaign headquarters, and even merchandise to promote the political thriller.
Adam & Eve/DDB won a bronze Lion for John Lewis’ 2015 Christmas ad "The man on the moon".
McCann London won a bronze Lion for Microsoft’s "Survival billboard", the stunt that promoted a Tomb Raider video game by challenging people to stand on a billboard for 24 hours in London on a cold day.
Grey London picked up a bronze Lion for Tate Britain’s "500 years of stories".
And MullenLowe London picked up a bronze Lion in Integrated for Persil’s "Free the kids", which showed prisoners lamenting the fact that they spend more time outdoors than the average child.