House of Fraser "turn it on" by 18 Feet & Rising

Ballet choreography and fashion collide in a new ad for House of Fraser.

The work was created by 18 Feet & Rising, which also made House of Fraser’s similarly styled Christmas spot. It features the song Banshee by Santigold and was choreographed by Aaron Sillis. The ad promotes House of Fraser’s spring/summer 2016 collection. It was shot by Dave Meyers through RadicalMedia.