HouseSimple picks Brave as ad agency after Dunstone's £13m cash injection

Online estate agent HouseSimple has appointed Brave as its ad agency a week after announcing a £13m investment from Carphone Warehouse founder Sir Charles Dunstone and business partner Roger Taylor.

HouseSimple: the second largest online estate agent in the UK
HouseSimple: the second largest online estate agent in the UK

Brave won the competitive pitch against three other agencies, and has been tasked with developing TV, outdoor, press and digital ads. It will also advise on brand strategy, branding work and HouseSimple’s site development.

HouseSimple was founded eight years ago and allows sellers to pick and choose services, making it cheaper than a conventional estate agent. Its rivals include Purplebricks and easyProperty.

Alex Gosling, co-founder and managing director of HouseSimple, said:  "From the first meeting it was clear Brave understood our brand and, equally importantly, our ambition for the next stage of HouseSimple’s growth.

"It is a pivotal time for the HouseSimple business and we’re excited to have an equally ambitious creative partner in Brave."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More