Oystercatchers is running the pitch, which is in its early stages. A number of agencies have been contacted about the brief but chemistry meetings have yet to take place.
Once the initial briefings are completed, the agencies will be informed of their competitors and will attend workshops with staff from HouseTrip to help understand the business. The final stage will be a presentation. The process is expected to last three weeks.
Zaid Al-Qassab, the chief marketing officer at HouseTrip, said: "It’s an incredibly open brief. We’re looking for an agency to help us design the brand and not just the campaign – which I think will be a lot of fun for an agency."
Al-Qassab added that he admired how the property website Zoopla had marketed itself and how comparison brands, such as Comparethemarket.com and Moneysupermarket.com, had changed how people look for insurance deals online.
HouseTrip has not previously worked with an ad agency. A media pitch is expected to follow in the coming months.