HouseTrip seeks creative agency

HouseTrip, the lettings website, is looking for an ad­vertising agency to help it transform how people rent holiday accommodation.

HouseTrip: wants agency to ‘help design the brand’
HouseTrip: wants agency to ‘help design the brand’

Oystercatchers is running the pitch, which is in its early stages. A number of agencies have been contacted about the brief but chemistry meetings have yet to take place.

Once the initial briefings are completed, the agencies will be informed of their competitors and will attend workshops with staff from HouseTrip to help understand the business. The final stage will be a presentation. The process is expected to last three weeks.

Zaid Al-Qassab, the chief marketing officer at HouseTrip, said: "It’s an incredibly open brief. We’re looking for an agency to help us design the brand and not just the campaign – which I think will be a lot of fun for an agency."

Al-Qassab added that he admired how the property website Zoopla had marketed itself and how comparison brands, such as and, had changed how people look for insurance deals online.

HouseTrip has not previously worked with an ad agency. A media pitch is expected to follow in the coming months.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published