Hovis '100 % British Wheat' by MCBD

The British provenance of Hovis's wheat is the subject of a new marketing campaign created by Miles Calcraft Briginshaw Duffy.

Focussing on the nations love of sandwiches the campaign comprises three TV spots, each of which features someone constructing their favourite bread based snack.

Video 1: Jam

Video 2: Cheese and Tomato

Video 3: Ham and mustard