The bread brand Hovis has unveiled a tactical Easter outdoor campaign created by JWT London. The ad features two Hovis Wholemeal Farmers rolls, which have been positioned to resemble the ears of the Easter Bunny. The campaign includes the strapline "Happy Easter" and will run until Sunday. The ad was written by Tim Noble and art directed by Gem Hagan, with photography and illustration by Tal Silverman. The media agency was Starcom.