Hovis 'ducks' by DDB London

The latest ad campaign for Hovis sees a family of ducks bickering about teatime, with a voiceover from Andrew Sachs, aka Manuel in Fawlty Towers. Set on a pond in Somerset, the husband and wife ducks can not settle a typical teatime argument with the health-conscious female wanting brown bread with fish and the male wanting white. After much debate they agree on Hovis Best of Both. The campaign is worth £10m and is part of a strategy to launch itself as the healthiest bread brand on the market.


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