Hovis 'miss chief' by MCBD

Hovis has launched a new ad campaign aiming to push its 'a good as its always been'.

The ad shows a mischievous young girl running amok before returning home to have some toasted Hovis. She is then seen as an adult still enjoying the bread.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE