Hovis 'power me through to lunch' by MCBD

Olympic cyclist Victoria Pendleton is fronting a new campaign by MCBD to promote Hovis as a healthy and filling breakfast alternative to cereals.

The 'power me through to lunch' campaign aims to drive futher sales growth.

 

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE