'How to make a movie' Google ad stars Andrew Stanton and amateur contributions

Google's latest "Search on" ad aired at the very end of the Oscars this year, starring 'Toy Story' and 'Finding Nemo' filmmaker Andrew Stanton, who declares: "We're all storytellers".

Google's storytelling ad aired at the end of the Oscars
Google's storytelling ad aired at the end of the Oscars

The minute-long ad uses excerpts from Stanton’s 2012 Ted Talk on "The clues to a great story" overlaid on the creative as a voiceover, while footage from amateur filmmakers through to a behind-the-scenes shot of filming 'Toy Story' character Woody are played out.

He says: "We all love stories, we’re born for them. They can’t be artificially evoked; it doesn’t always mean plot or fact. They aren’t an actual exact science, that’s what’s so special about stories – they aren’t predictable. It’s capturing a truth from your experience. It can cross the barriers of time, real and imagined, expressing values you personally feel, deep down to your core."

Brand: Google

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More