HP 'Beats Audio' by Drum

Drum PHD has created a cinema campaign to promote the audio technology that comes with HP PCs.

A two-minute film features British rapper Plan B in a music studio showcasing his band for the song She Said. The campaign aims to allow the audience to hear the music in surround sound.

The film is also available on Facebook and YouTube and uses "binaural" technology to allow consumers to listen with headphones and get the same surround sound experience as in a cinema. It was written by Mark Rivers and art directed by Ben Kerr. It was directed by Helen Downing through JA Digital.