Publicis Dialog has created a viral spot aimed at designers and photographers to support the launch of HP's new DesignJet z2100 printer. The film is set in a creative studio with two men working, when a printer loses its colour output half way through a run of prints. No amount of button pressing can rectify the problem, which causes a comical chain reaction of events, leading to the destruction of the studio. Items fall from the walls and computers smash through windows, while macabre horror movie-style background music plays. The spot ends with the HP address www.hp.com/go/needanewprinter.