HP Bulmer appoints Unity to media task to assist MindShare

Unity, the strategic planning company, is to work with MindShare on H. P. Bulmer’s pounds 8 million media account, following the brewer’s decision not to review its business out of MindShare in the wake of a three-way pitch.

Unity, the strategic planning company, is to work with MindShare on

H. P. Bulmer’s pounds 8 million media account, following the brewer’s

decision not to review its business out of MindShare in the wake of a

three-way pitch.



Manning Gottlieb Media and Booth Lockett Makin pitched for Bulmer’s

media planning and buying almost two months ago. Manning Gottlieb pulled

out of the pitch, citing an unprofessional approach to what was,

according to its managing partner, Colin Gottlieb, ’not a straight

pitch’.



Booth Lockett Makin was this week informed that the media buying would

be staying with the incumbent, J. Walter Thompson, which is to merge

with the Network to form MindShare at the beginning of next year.



Unity was understood to be in talks with the brewer as Campaign went to

press. No-one at Unity was available for comment. A decision on the

creative account is expected next week.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).