HP targets clubbers with David Guetta campaign

Hewlett-Packard (HP) is appealing to clubbers with an internet video series starring DJ David Guetta that will feature product placement of its computers and headphones.

David Guetta: signs up for 'day and night' campaign
David Guetta: signs up for 'day and night' campaign

The 'One Day & One Night' campaign will be seeded on Dailymotion and YouTube at the beginning of March and will also star Guetta's wife, Cathy Guetta.

Creative will use the brand’s 'On' strapline and will include a shopping tour of five European locations.

Footage from the UK execution will show Cathy visiting Carnaby Street with friends, while David will be shown performing in Brixton Academy.

The campaign was created by French music marketing agency My Love Affair, which launches in London today (14 February).

The five clubbing locations to be featured in the web series include London, Paris, Cannes, Ibiza and Mykonos.

My Love Affair was set up by Cathy Guetta and Raphael Aflalo and styles itself as a media agency dedicated to bringing brands and artists together.

Follow Matthew Chapman at @mattchapmanUK

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).