HP targets clubbers with David Guetta campaign

Hewlett-Packard (HP) is appealing to clubbers with an internet video series starring DJ David Guetta that will feature product placement of its computers and headphones.

David Guetta: signs up for 'day and night' campaign
David Guetta: signs up for 'day and night' campaign

The 'One Day & One Night' campaign will be seeded on Dailymotion and YouTube at the beginning of March and will also star Guetta's wife, Cathy Guetta.

Creative will use the brand’s 'On' strapline and will include a shopping tour of five European locations.

Footage from the UK execution will show Cathy visiting Carnaby Street with friends, while David will be shown performing in Brixton Academy.

The campaign was created by French music marketing agency My Love Affair, which launches in London today (14 February).

The five clubbing locations to be featured in the web series include London, Paris, Cannes, Ibiza and Mykonos.

My Love Affair was set up by Cathy Guetta and Raphael Aflalo and styles itself as a media agency dedicated to bringing brands and artists together.

Follow Matthew Chapman at @mattchapmanUK

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published