AgencyWe Are Social
SectorFinancial services and Banks/building societies
HSBC continues to highlight its tech with a new spot that films a day in the life of Arthur, an 87 year old preparing to take his date out for the first time.
During the day Arthur gets a haircut and picks out his outfit for the big night.
When the couple finally meet the wine flows and Arthur uses HSBC's Fast Balance on his mobile to check he has enough money to pay for the evening.
The bank's previous ad, "The secret den", highlighted HSBC's voice ID technology.