HSBC ad follows Mumbai policeman

LONDON - JWT has released the sequel to its "lumberjack" spot for HSBC - following the working day of a Mumbai policeman.

The ad shows the policeman directing traffic as if an orchestra conductor, giving directions, and moving illegally parked lorries.

The ad is set to music from Mozart's The Marriage of Figaro, and ends with the policeman returning to the bosom of his family.

The JWT global creative director, Axel Chaldecott, said: "We chose Vince Squibb to direct the ad because were looking for a director that could tell a story, not one that just got seduced by the visual side of things".

The ad was shot on location in Mumbai, India with the help of the facilities house Highlight Films.

Credits

Client
HSBC
Title
Policeman
Production company
Gorgeous Enterprises
Director
Vince Squibb
Producer
Spencer Dodd
Director of photography
Ellen Kuras
Agency
JWT London & JWT Curitiba offices
Global creative director
Axel Chaldecott
Global account director
Joseph Petyan
Writers
Axel Chaldecott, Antonio Rogoski
Art director
Ricardo Marques
Agency producer
Dean Baker
Production designer
Maria Djurkovic
Editor
Paul Watts @ The Quarry
Post-production
The Mill
Music
Pete Raeburn @ Soundtree
Sound
Munzie @ Grand Central

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