HSBC calls review of UK retail direct marketing business

HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to consolidate the business into one agency.

HSBC: has contacted agencies outside WPP as part of review
HSBC: has contacted agencies outside WPP as part of review

The bank has approached a number of agencies in a process handled by HSBC’s head of brand development, Rachael Ives.

HSBC will aim to shortlist three agencies by the end of April before a pitch in May.

The bank works with several WPP agencies on the account, including G2 Joshua, which is in the process of merging with OgilvyAction, and JWT London. JWT picked up the business after merging with its sister shop and HSBC agency RMG Connect in 2009. However, the bank has approached non-WPP shops.

The review follows a global realignment of the £400 million ad account last month, which was split between Grey London, Saatchi & Saatchi and the incumbent, JWT.

Grey was handed the bank’s retail account for Europe and Latin America; JWT will work on the business in North Africa, North America and Asia-Pacific, as well as the global HSBC brand; and Saatchi & Saatchi will handle the global premier and wealth account and sponsorship.

The three agencies are unaffected by the DM review.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published