HSBC promotes Philip Mehl to pan-Euro role

HSBC has promoted marketer Philip Mehl to a pan-European role, as part of a shift in the marketing structure at the bank.

Philip Mehl: promoted to new HSBC role
Philip Mehl: promoted to new HSBC role

Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC.

He will lead marketing communications across HSBC's European markets, which include the UK, France, Greece, Turkey, Malta, Armenia and Kazakhstan.

Mehl, a former Unilever, Mars and T-Mobile marketer, was promoted to the top HSBC UK marketing position in 2009, overseeing its HSBC, M&S Money and First Direct retail banking brands.

Last year, HSBC appointed former Marks & Spencer marketer Sarah Threadgould as its head of UK marketing, reporting to Mehl. It is understood that Mehl will continue to report to Chris Clark, group head of marketing.

The appointment comes as HSBC moves to shift its marketing strategy away from its long-held positioning as the 'World's Local Bank'.

In May 2011, chief executive Stuart Gulliver announced plans to drop the line and use its advertising to explore "the future forces that will shape our world and commerce".

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).