HSBC reveals Apple Pay launch date in mistaken tweet

HSBC prematurely revealed the launch date of Apple Pay in a tweet to a customer this weekend, setting the date as Tuesday 14 July.

HSBC reveals Apple Pay launch date by mistake on Twitter
HSBC reveals Apple Pay launch date by mistake on Twitter

HSBC is looking red-faced after it revealed the date of the launch of Apple Pay as 14 July in a tweet to a customer. Apple hadn’t been publicising the date of the launch but it was widely expected to be in the coming weeks.

The company is one of the launch banks and, according to an article on 9to5mac, it has since deleted the tweet. The website also said that many retailers were starting to promote it as a way to pay, making the date tweeted by HSBC very likely.

Once launched, the contactless payment service will allow people to pay for items up to £20, although the amount should increase to £30 in September. So far most of the major UK banks have signed up aside from Barclays.

Other payment brands have also got on board with iZettle creating Apple Pay functionality in its technology. Earlier this year we spoke to  iZettle chief strategy officer, Jens Munch to get a demo of the service and to see just how it will work in the wild.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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