HTC appoints OMG to handle £100m international media

HTC is understood to have appointed Omnicom Media Group to its £100 million global media planning and buying business after a pitch.

HTC: likely to work with several OMG media networks
HTC: likely to work with several OMG media networks

It is likely that HTC will work with more than one of OMG’s media networks in order to avoid conflict with the group’s other clients, which include Sony Mobile and Apple.

Publicis Groupe’s Zenith-Optimedia is the incumbent on HTC’s £10 million UK planning and buying business and also handles parts of Asia, including China. Deutsch Los Angeles is responsible for media in North America.

The bulk of HTC’s media spend is thought to be in Europe, North America and Asia-Pacific, and the biggest market in Asia is said to be China.

Mother was appointed as HTC’s global creative and strategic lead in October 2011. Its first work, called "soundwave", promoted the launch of HTC’s Sensation XL Android mobile phone.

In Europe, HTC also works with the digital shop Profero and the integrated agency Saatchi & Saatchi X.

In November 2012, Apple and HTC ended their battle in the ongoing patent war between handset manufacturers, and settled all global lawsuits about patent infringements with a ten-year licensing agreement.

ZenithOptimedia and OMG declined to comment. HTC did not respond to a request for comment.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).