HTC used Vine to capture drama of UEFA Champions League finals

Goal highlights from the Uefa Champions League semi-finals and finals have been reshot as short-form videos set in a scaled down football stadium and promoted on social platforms including Vine, in a campaign to promote HTC's One M9 handset.

HTC: the mobile manufacturer tapped into Uefa Champions League frenzy with short-form video campaign
HTC: the mobile manufacturer tapped into Uefa Champions League frenzy with short-form video campaign

Short-form specialist agency Burst worked with HTC to demonstrate the video capabilities of the M9. The agency built a scaled down stadium featuring the ‘official ball’, ‘LED hoardings’ and the players’ shirt numbers daubed on their M9 counterparts.

The campaign is designed to showcase the handset’s 5-inch screen and 1080FHD display, which HTC is promoting as idea for watching sports and movies.

Here’s a Vine video that captures the essence of the campaign:

Meanwhile, HTC’s Vine channel carries all the Champions League shorts.

Client: Marcus Breglec, EMEA head of marketing, HTC

Brand: HTC One M9

Agency: Burst


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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