Hublot uses battered millionaire's face in watch ad

Formula 1 boss Bernie Ecclestone has fronted an ad for luxury watchmaker Hublot, featuring a picture of his battered face following a mugging for his Hublot.

Hublot: the Bernie Ecclestone image used in the watchmaker's ad
Hublot: the Bernie Ecclestone image used in the watchmaker's ad

Ecclestone was mugged in London last month, and his Hublot watch was stolen, along with other jewellery worth an estimated £200,000.

He is reported to have sent the picture of himself, featuring a painful-looking black eye, to Hublot and proposed using it in an ad to show his defiance.

Hublot has run the ad in today's Financial Times and International Herald Tribune.

The ad contains a quote from Ecclestone that reads: "See what people will do for a Hublot", and is signed "Bernie".

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