Huffington Post appoints MBA to handle launch

The Huffington Post, the US news and current affairs website, has appointed MBA to promote its UK launch this summer.

Huffington Post: hired MBA
Huffington Post: hired MBA

The site, which was sold by co-founder Arianna Huffington to AOL earlier this year, handed MBA the business following a pitch against three other agencies. MBA will oversee online and offline communications for the launch, as well as planning.

AOL acquired The Huffington Post, which has around 25 million monthly users, for $315 million (£195 million) in February.

The new version of the site will focus on UK content, but will also link to material on the US portal. It will follow the same model as the US version, which employs a core team of writers and editors while also sourcing material from unpaid bloggers.

Since the acquisition, AOL has axed around 900 editorial staff, around 20 per cent of its workforce, as it restructures to integrate The Huffington Post with its other websites.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).