Hughston quits Grey London to launch Johnny Fearless

Neil Hughston, the managing partner at Grey London, is launching a start-up agency called Johnny Fearless.

Left to right…David Howard, Neil Hughston and Paul Domenet
Left to right…David Howard, Neil Hughston and Paul Domenet

Hughston will launch the agency alongside Saatchi & Saatchi's former creative director Paul Domenet and planning director David Howard.

Johnny Fearless opens its doors on Monday 7 February and the three founding partners will have an equal share in the company. It has no founding clients but is in talks with prospective clients about pitching.

The new agency, based in London's Beak Street, will focus on an intellectual property share and payment-by-results remuneration model. Its proposition will be "very firmly about putting agency margin on the line in view of achieving client objectives", according to Hughston.

Johnny Fearless will work on a collaborative basis with a collective of film directors, scriptwriters, creative technologists and comms planners, known as "Friends of Johnny Fearless", who will be assigned depending on the nature of client briefs.

Hughston, Domenet and Howard last worked together at Saatchis, where Hughston was the new-business director until 2008. Hughston said: "Johnny Fearless has been borne out of a desire to create brilliant work irrespective of media. We will be fearless for our clients and we're prepared to put our money where our mouth is."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published