Hula Hoops ditches ’oi no’ commercials in favour of puppet

Hula Hoops and its agency, Publicis, are ditching their popular self-righteous brothers commercials and introducing a new character made out of a piece of felt, a bag of Hula Hoops and some pipe cleaners.

Hula Hoops and its agency, Publicis, are ditching their popular

self-righteous brothers commercials and introducing a new character made

out of a piece of felt, a bag of Hula Hoops and some pipe cleaners.



Hoopy McHula is a happy-go-lucky glove puppet designed to appeal to the

brand’s target market of 12- to 16-year-olds.



He goes everywhere on the hand of his mate, Wayne, and usually gets one

over on him.



In ’club’, for example, Wayne and Hoopy are chatting away in a nightclub

when a beautiful girl spots them and walks over. Sadly for Wayne, it’s

his fast-talking friend, Hoopy, that she’s keen on and the two go off

and dance.



Hoopy was devised after a brand review revealed it was time to switch

from the ’oi no’ commercials’ emphasis on shape.



In these, the comedians, Harry Enfield and Paul Whitehouse, harangued

each other about how awful it would be if Hula Hoops changed shape.



Instead, the new pounds 4.5 million campaign, which will break on 5

March, is designed to highlight the fact that Hula Hoops are fun.



The ads were written by Rob Janowski, art directed by Keith Courtney and

directed by Evan Bernard through Partizan Mid Minuit. Media is through

Starcom.



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