Hula Hoops 'in a hole world of their own' by Publicis

United Biscuits is launching an integrated campaign revolving around the Golden Hoops Film Awards, which invites the public to film their Hula Hoop finger puppets and submit them to a competition.

The campaign starts with two TV commercials, by Publicis. In the first spot, a Hula Hoop hand character DJ's, spinning a pair of Hula Hoops instead of record decks.

A second spot sees two hand's dressed as characters from The Village People with Hula Hoops for eyes performing the YMCA.