Hula Hoops puppet begins poster push to be London mayor

Hoopy McHula the hand puppet begins his drive to become mayor of London next week with a campaign through Publicis.

Hoopy McHula the hand puppet begins his drive to become mayor of

London next week with a campaign through Publicis.



McHula, who became the frontman for Hula Hoops last month, is featured

in a series of posters that will be fly-posted around London. There will

also be inserts in The Sun, Time Out and the Evening Standard’s Hot

Tickets.



A headline in one execution exclaims ’Never slung out of a party,’

evidently making an oblique reference to Ken Livingstone’s ousting from

the Labour Party for standing as an independent.



Another says ’No sleaze, just cheese’, alluding to the sleaze

allegations that had dogged the Conservatives for years, while a third

proclaims ’The others are just puppets.’



In each version, McHula is shown posing against an amateurish photograph

of the Houses of Parliament.



The campaign will run from 24 April and also includes postcards and

handouts complete with slogans.



Written by Rob Janowski and art directed by Keith Courtney, the campaign

was photographed by Eugenio Franchi. Media planning and buying is by

Starcom Motive.