Hyatt hotels chain consolidates global ad account into MullenLowe

Hyatt, the American hotels chain, has consolidated its global creative advertising work into MullenLowe after a competitive pitch.

Hyatt: previously worked with various agencies on a project basis
Hyatt: previously worked with various agencies on a project basis

The company, which operates a numbers of hotel brands including Park Hyatt, Andaz and Hyatt Regency, had worked with a number of agencies on a project basis previously. 

It operates four hotels in the UK: two Hyatt Regency hotels in central London and Birmingham, a Hyatt Place at Heathrow Airport, and an Andaz in London’s Liverpool Street.

MullenLowe London (known as DLKW Lowe before this year) is on hand to produce specific UK works and adaptions. It is understood Hyatt wants to use advertising to better differentiate its brands.

PHD won Hyatt’s global digital media planning and buying in 2011.

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