Hysterical Dutch venerate Dennis Bergkamp in hyperactive Heineken spot

A bonkers carnival featuring a manic turn from a sword-slashing master of ceremonies, a famous mulleted Dutch illusionist, and a statue that sets the crowd chanting: "Dennis Bergkamp! Dennis Bergkamp!" is the setting for an ad celebrating Heineken's sponsorship of the Dutch football team.

Heineken World Cup ad stars giant idol of Dennis Bergkamp
Heineken World Cup ad stars giant idol of Dennis Bergkamp

The ad, which features 90s hit ‘No Limit’ by dance act 2 Unlimited, is a celebration of all things Dutch and uses the banner "Oranjekoots", which translates as orange fever – the craze that sweeps the Netherlands during sporting events.

Client: Heineken

Agency: Wieden + Kennedy Amsterdam

Creatives: Mark Bernath, Eric Quennoy, Andy Parsons, Fred Rodwell

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More