Hysterical Dutch venerate Dennis Bergkamp in hyperactive Heineken spot

A bonkers carnival featuring a manic turn from a sword-slashing master of ceremonies, a famous mulleted Dutch illusionist, and a statue that sets the crowd chanting: "Dennis Bergkamp! Dennis Bergkamp!" is the setting for an ad celebrating Heineken's sponsorship of the Dutch football team.

Heineken World Cup ad stars giant idol of Dennis Bergkamp
Heineken World Cup ad stars giant idol of Dennis Bergkamp

The ad, which features 90s hit ‘No Limit’ by dance act 2 Unlimited, is a celebration of all things Dutch and uses the banner "Oranjekoots", which translates as orange fever – the craze that sweeps the Netherlands during sporting events.

Client: Heineken

Agency: Wieden + Kennedy Amsterdam

Creatives: Mark Bernath, Eric Quennoy, Andy Parsons, Fred Rodwell