Hyundai event reveals future of driving

Campaign went behind the scenes at the House of Hyundai to experience what driving might be like in the future.

Hyundai has worked with innovators to look at how the senses affect our emotional state when driving.

The House of Hyundai sensory experiences featured six zones made up of the five key senses, as well as a sixth sense, Project IONIQ – an initiative that brings together researchers and academics to look at the future of mobility.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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