Hyundai event reveals future of driving

Campaign went behind the scenes at the House of Hyundai to experience what driving might be like in the future.

Hyundai has worked with innovators to look at how the senses affect our emotional state when driving.

The House of Hyundai sensory experiences featured six zones made up of the five key senses, as well as a sixth sense, Project IONIQ – an initiative that brings together researchers and academics to look at the future of mobility.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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