Hyundai fits LED lights on racetrack to show 'intelligent' tyres

Hyundai has created a YouTube spot using LED lights to showcase its 'intelligent' driving system.

Hyundai: Has fitted LED lights on race track to show 'intelligent' tyres
Hyundai: Has fitted LED lights on race track to show 'intelligent' tyres

Hyundai’s created a film "Control the Light" to showcase its HTRAC intelligent power distribution system that controls the tyres in different driving conditions. 

Not usually visible to the human eye, the brand fitted LEDs to the wheels to show the tech using responsive light intensity.

Brand: Hyundai

Client: Youngtaek Lim

Agency: INNOCEAN

Creative: Sangsoo Kim

 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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