Hyundai’s sponsorship of a Channel 4 show called ‘Love Thy Neighbour’ features idents by M&C Saatchi.
The idents focus on the reactions of the inhabitants of a strange neighbourhood as a Hyundai ix35 drives past, with the aim of contrasting their apprehension with Hyundai’s modern and bold design.
In the Channel 4 show Love Thy Neighbour, twelve families who crave the rural idyll compete to win a prize: a family home in the village of Grassington, in the Yorkshire Dales. The idents were written and art directed by Conrad Swanston and Alex Bingham.
They were directed by Mattias Montero through Sonny.