Hyundai 'whatever it takes' by M&C Saatchi and Innocean Worldwide

Hyundai has released a spot by M&C Saatchi that aims to introduce the car brand to new consumers in the UK.

The central theme is that Hyundai will do whatever it takes to ensure everything works "just right".

The ad was written by Simon Hipwell, art directed by Matt Pam and directed by Thirtytwo through Pulse. Post-production was by Rushes, with audio post-production by Wave Studios.