I-RECALL: Dotcom Weekly Awareness Survey

Rank  Site                 Agency/Media                  Adspend  Aware-
                                                         Oct-Dec    ness
                                                          pounds     (%)
1     AOL                  MWO/BBJ                     7,392,000      84
2     BT                   AMV/BBDO/Zenith Media      31,980,000      79
3     Orange               Lowe/MPG                   12,464,000      71
4     Freeserve            M%26C Saatchi/Walker Media    4,654,000      70
5     First Direct         WCRS %26 Scope/PHD            1,429,000      60
6     The Daily Telegraph  JWT/MindShare                 480,000      35
7     Genie                AMV BBDO/Zenith Media         116,000      34
8     Expedia              Euro RSCG Wnek Gosper/MPG     194,000      18
9     Ebookers             Conrad Advertising                n/s      17
10    Blue Square          In-house/MindShare             71,000      15
11=   Opodo                Leagas Delaney/Carat              n/s       6
11=   Asserta              BMP DDB/OMD UK                    n/s       6
13=   Cantor               In-house/Ptarmigan Media      178,000       4
13=   Espotting            Eardrum/AMS Media                 n/s       4
15    Brand Republic       Banc/In-house                     n/s       1

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted
over the weekend of 13-14 April based on a representative sample of
around 1,000 adults. The companies included in the PhoneBus are a
combination of those that have achieved high awareness scores for their
offline advertising in previous weeks and those launching new,
high-profile offline ad campaigns.

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