I-RECALL: Dotcom weekly awareness survey

Rank Site               Agency/Media                      Adspend Aware-

                                                          Oct-Dec   ness

                                                           pounds    (%)

1    BT Internet        AMV BBDO/Zenith Media           1,466,000     75

2    AOL                MWO/BBJ                        12,565,000     71

3    Freeserve          M&C Saatchi/Walker Media          140,000     62

4    Virginmoney.com    Rainey Kelly/Y&R/                     n/s     51

                        Manning Gottlieb

5=   Amazon             HHCL & Partners/Total Media     2,680,300     50

5=   Thomascook.co.uk   TBWA/Booth Lockett Makin          261,000     50

7    Lycos              Leagas Delaney/BBJ              2,660,000     49

8    Jamjar             MWO/MediaCom                    3,085,000     45

9    Monster.com        Saatchi & Saatchi/Zenith Media  1,385,000     43

10   Fish4.co.uk        Publicis/CIA                    1,246,100     41

11   MSN                Euro RSCG/Media Planning          140,000     35

12   FT.com             Delaney Lund/BJK&E              1,600,000     23

13   Priceline          Lowe Lintas/Western Int''l           4,800     20

14=  Charcol.co.uk      Massius/Starcom Motive            398,000     13

14=  Uboot.co.uk        McCann-Erickson/New PHD           152,000     13

16   iii.co.uk          BV Group/Clotman Media                n/s     11

17=  Guardian

     Unlimited.co.uk    BMP DDB/New PHD                   348,000      9

17=  Expedia            Euro RSCG/Media Planning           38,000      9

19   Travelocity.co.uk  St Luke''s/Universal McCann         14,000      7

20   Surpriseyour

     woman.com          Spirit/In-house                       n/s      5

20   Moonfruit          B0BH/Starcom Motive               700,420      1



Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618 Advertising spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 3-4 March based on a representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that have achieved high awareness scores in previous weeks and those launching new, high-profile ad campaigns.



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