I-RECALL: Dotcom weekly awareness survey

Rank Site                Agency/Media                     Adspend Aware-

                                                          Oct-Dec   ness

                                                           pounds    (%)

1    BT Internet         AMV BBDO/Zenith Media          1,466,000     68

2    AOL                 MWO/BBJ                       12,565,000     65

3    Freeserve           M&C Saatchi/Walker Media         139,980     55

4=   Amazon              HHCL & Partners/Total Media    2,680,280     50

4=   Virgin Travelstore  BHO/FCB                          108,000     50

6    MTV.co.uk           Evans Hunt Scott/All Response        n/s     39

7    Monster.com         Saatchi & Saatchi/             1,385,000     38

                         Zenith Media

8    Scoot               WCRS/August One                  169,000     32

9=   Rightmove.co.uk     Cogent/New PHD                     7,000     29

9=   Fish4               Publicis/CIA                   1,246,140     29

11   Virgin Wines        TBWA/Manning Gottlieb Media      230,000     26

12   Ladbrokes           BHO/FCB/Mansfield Lang            18,190     24

13=  Telegraph.co.uk     J. Walter Thompson/MindShare      51,000     17

13=  Workthing           WCRS/Walker Media              1,413,000     17

15   Expedia             Euro RSCG/Media Planning          38,000     11

16   Priceline           Lowe Lintas/Western                4,760     10

17   Travelocity         St Luke''s/Just Media                 n/s      9

18   Blue Square         In-house/MindShare               134,920      7

19   Surprise

     yourwoman.com       Spirit/In-house                      n/s      5

20   Autobytel           Grey/MediaCom                    193,000      4

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688 Advertising spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 10-11 February based on a representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that have achieved high awareness scores in previous weeks and those launching new, high-profile ad campaigns.


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