I-RECALL: Dotcom weekly awareness survey

Rank Site                 Agency/Media                   Adspend  Aware-

                                                         Oct-Dec    ness

                                                          pounds     (%)

1    BT Internet          AMV BBDO/Zenith Media        1,466,000      67

2=   AOL                  MWO/BBJ                     12,565,000      65

2=   BBC Online           Leagas Delaney/New PHD             n/s      65

4=   One.Tel              Archibald Ingall Stretton/      22,000      28

                          All Response

4=   Fish4                Publicis/CIA                 1,246,140      28

6    The Daily Telegraph  J Walter Thompson/MindShare    866,000      26

7    Easyrentacar         White Knight Design/           648,000      25

                          Matters Media

8    Stepstone            Arcom/BLM                      237,420      24

9    William Hill         Bates UK/MBS Media              68,000      22

10   Rightmove            Cogent/New PHD                   7,000      19

11   Zoom                 In-house/Starcom Motive        110,000      17

12=  Priceline.com        Lowe Lintas/                     4,760      14

                          Western International

12=  Shop!                In-house                           n/s      14

14=  Blue Square          In-house/MindShare             134,920      10

14=  Confetti             Mustoe Merriman/Zenith Media   156,000      10

16   Charcol              Masius/Starcom Motive          398,000       7

17=  Guardian Unlimited   Partners BDDH/New PHD          348,000       6

17=  La Redoute           Overseas agencies/Indep. DM     52,000       6

19=  Totalbet             Delaney Lund/BJK&E               7,140       5

19=  ETeach.com           In-house/All Response Media        n/s       5

1920 Moonfruit            B0BH/Starcom Motive            700,420       1

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618 Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 17-18 February based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores in

previous weeks and those launching new, high-profile ad campaigns.


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