I-RECALL: Dotcom weekly awareness survey

Rnk Site Agency/Media Adspend Aware-

Dec-Feb ness

pounds (%)

1 AOL MWO/BBJ 10,313,900 69

2 BT Internet AMV BBDO/Zenith Media 534,230 63

3 Yahoo! HHCL & Partners/Optimedia 116,300 56

4 Freeserve M&C Saatchi/Walker Media 154,700 52

5 Amazon HHCL & Partners/Total Media 910,500 44

6 Virginmoney Rainey Kelly/Y&R/Manning Gottlieb 1,503,470 38

7= Monster.com Saatchi & Saatchi/Zenith Media 18,800 34

7= Thomascook.com TBWA/Booth Lockett Makin 150,400 34

9 Elephant.co.uk In-house/Optimedia n/s 28

10 Go-fly.com HHCL & Partners/Optimedia 1,796,310 18

11 Gameplay.com Advertising Brasserie/New PHD 5,000 17

12= Wellbeing.com Rainey Kelly/MindShare n/s 15

12= Guardian Unltd Partners BDDH/New PHD 5,100 15

14 Charcol Massius/Starcom Motive n/s 10

15= Workthing WCRS/Walker Media 1,000,000 9

15= Priceline Lowe Lintas/Initiative Media 2,992,700 9

17 Selftrade Miles Calcraft/Initiative Media n/s 6

18 Thespinroom Rainey Kelly/Y&R/The Digital Edge n/s 5

19 Digimask In-house/Optimedia 1,900 4

20 Surpriseyour- Saatchi & Saatchi/Zenith Media 18,800 3

woman

Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688 Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 3-4 May based on a representative sample of around

1,000 adults. The companies included in the Phonebus are a combination

of those that have achieved high awareness scores in previous weeks and

those launching new, high-profile ad campaigns.



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