I-RECALL: Dotcom weekly awareness survey

Rank Site             Agency/Media                       Adspend  Aware-

                                                      April-June    ness

                                                          pounds     (%)

1    BT Internet      AMV BBDO/Zenith Media            8,039,010      56

2    Yahoo!           HHCL & Partners/Optimedia          792,260      54

3    Freeserve        M&C Saatchi/Walker Media           394,600      51

4    AOL              Mortimer Whittaker/BBJ           3,207,000      48

5    Jungle.com       Publicis/Optimedia               3,514,200      40

6    Jamjar.com       Mortimer Whittaker/MediaCom         40,640      36

7    Stepstone        Arcom Comm/BLM                      13,000      27

8=   Handbag.com      J. Walter Thompson/MindShare       473,530      26

8=   Bananalotto      Duckworth Finn/John Ayling             n/s      26

10   CheapFlights     In-house                               n/s      25

11   Homebase.co.uk   In-house                               n/s      23

12   Excite           Bartle Bogle Hegarty/            1,574,000      22

                      Walker Media

13   Easyrentacar     In-house/Matters Media                 n/s      20

14   Sharepeople.com  WCRS/Walker Media                3,000,000      15

15   BOL              M&C Saatchi/Walker Media           945,320      14

16   Reed Online      AMV BBDO/MediaCom                  478,590      11

17   Smarterwork.com  M&C Saatchi/Walker Media           100,000      10

18=  Megastar         Soul/CIA                               n/s       5

     (Express)

18=  Coral Internet   Interfocus/New PHD               1,005,430       5

20   Madaboutwine     Springer & Jacoby/CIA               93,000       4

20   Moonfruit        BBH/Starcom Motive                 700,420       1



Source: Taylor Nelson Sofres Phonebus, tel: (020) 7868 6688. Advertising spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 23-24 September based on a representative sample of around 1,000 adults.

The companies included in the Phonebus are a combination of those that have achieved high awareness scores in previous weeks and those launching new, high-profile ad campaigns.