I-RECALL: Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Dec-Feb ness

pounds (%)

1 AOL MWO/BBJ 10,313,900 67

2 BTinternet AMV BBDO/Zenith Media 534,230 66

3 Freeserve M&C Saatchi/Walker Media 154,680 52

4 Yell.com Partners BDDH/New PHD n/s 49

5 Barclays Online Leagas Delaney/MediaVest 143,770 41

6 Thomascook.com TBWA/Booth Lockett Makin 150,400 39

7 Monster.com Saatchi & Saatchi/Zenith Media n/s 36

8= Lineone AMV BBDO/Zenith Media 895,530 18

8= Go-fly.com HHCL & Partners/Optimedia 1,796,310 18

10= Expedia Euro RSCG/Media Planning 591,660 12

10= Bluesquare Direct (in-house)/Direct 88,170 12

(in-house)

12 Workthing.com WCRS/Walker Media 998,980 11

13 Guardian Unlimited Partners BDDH/New PHD 5,090 10

14 Jamba Fielding Gibson/Carat n/s 9

15 Travelocity St Luke's/Universal McCann 1,287,600 7

16 Digimask EBP/Optimedia 1,910 6

17 Selftrade Miles Calcraft/Initiative Media 438,540 5

18= iii BV Group/Clotman Media 199,230 4

18= Paddypower BBH/Starcom Motive n/s 4

20 Maporama In-house/Business Wings 13,190 1

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 14-15 April based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores in

previous weeks and those launching new, high-profile ad campaigns.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).