I-RECALL: Dotcom weekly awareness survey

Rank Site Agency/Media Adspend Aware-

Oct-Dec ness

pounds (%)

1 AOL MWO/BBJ 12,565,000 68

2 BTinternet AMV BBDO/Zenith Media 1,466,000 66

3 Yahoo! HHCL & Partners/Optimedia 930,000 58

4 Freeserve M&C Saatchi/Walker Media 140,000 50

5 Lycos Leagas Delaney/BBJ 2,660,000 45

6 Virginmoney.com Rainey Kelly/Y&R/ n/s 44

Manning Gottlieb

7 Jamjar MWO/MediaCom 3,085,000 42

8 Monster.com Saatchi & Saatchi/Zenith Media 1,385,000 41

9 MSN Euro RSCG/Media Planning 140,000 30

10= Stepstone AMV BBDO/BLM n/s 27

10= Fish4 Publicis/CIA 1,246,100 27

12 thefirst- In-house/Universal McCann 218,000 24


13 Go-fly.com HHCL & Partners/Optimedia 602,000 19

14 IndigoSquare BMP/OMD n/s 17

15 Priceline Lowe Lintas/Western Media 4,800 14

16 Charcol D'Arcy/Starcom Motive 1,900,000 13

17= Travelocity St Luke's/Klondike/ 14,000 10

Universal McCann

17= Expedia Euro RSCG/Media Planning 38,000 10

19 Guardian Partners BDDH/New PHD 348,000 7


20 Selftrade Miles Calcraft/Initiative Media 1,316,000 6

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 018 3618. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 17-18 March based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores in

previous weeks and those launching new, high-profile ad campaigns.


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